Barbie-inspired Oral-B social ad

Conceptualizing and animating a social ad to promote the pink color Oral-B iO brush using the popular Barbie movie as inspiration.

This asset led to an increase of pink iO brushes sales for Oral-B during the course of this ad’s runtime.

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Credits: Saatchi & Saatchi | Oral-B | P&G
Programs: After Effects | Photoshop